Strategic Marketing Management - Softcover

Alexander Chernev

4.01

211 ratings by Goodreads

9780982512630: Strategic Marketing Management

Softcover

ISBN 10: 0982512635 ISBN 13: 9780982512630

Publisher: Brightstar Media, Inc., 2009

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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. NEW (6th) EDITION AVAILABLE IN AUGUST 2011.

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