About the Author:
Luis Pareras, MD, PhD, MBA is Director of Innovation and Entrepreneurship at the Barcelona Medical Association. He is a Neurosurgeon and he has a Global Executive MBA from IESE Business School. An entrepreneur himself and author of more than 20 books, Dr. Pareras serves on the boards of several healthcare start-ups and venture capital firms and his mission is to help physicians with the analysis and launch of new healthcare initiatives -- opportunities in life sciences, medical devices, services and IT in the healthcare sector.
Review:
Over the past 10 years, my academic colleagues and I have successfully started two medical device companies from self-generated device and methods patents. In retrospect, I can tell you that this book would have saved us a lot of time, money, and grief! The work presented here by Dr. Luis Pareras is a timely "blueprint" that covers all the critical aspects of technology transfer from idea to product. In the academic environment, there are so many bright and motivated people - and ideas are a dime a dozen. Few physician/scientists, however, have the insight or the time to carry out even the most fundamental steps of translating their idea into a fundable enterprise. The steps are outlined here for you so you can successfully fill those unmet clinical needs in medical practice. The book is well-written and concise, uses illustrative figures, and is clearly presented in a logical sequence. Dr. Pareras' expertise in medicine, technology, and business renders him uniquely qualified to write on this topic. The book is a "must" for any science or business entrepreneur interested in technology and innovation in medicine.
Albert C. Lardo, PhD, FACC, FAHA Associate Professor of Medicine and Biomedical Engineering, Johns Hopkins School of Medicine, Baltimore, MD --Manuscript Reviewers
Every doctor, including myself, has an idea or a concept that would improve the healthcare of his or her patients that he or she would like to see developed and brought to market. Unless the doctor has been to business school, it is unlikely that the idea will make it from that "Eureka!" or "Ah ha!" moment. Thomas Edison said it so well nearly 100 years ago, "Genius is one percent inspiration, ninety-nine percent perspiration." In the past, the term "physician-entrepreneur" was considered an oxymoron. Few physicians have the background and skills to bring an idea to the marketplace. There is no one better positioned to write the book on innovation and entrepreneurship than Dr. Luis Pareras. He has the medical skills that are necessary to understand the mindset of physicians but also the business background and training that so many of us are missing. We possess the medical skills, and, with this book, Dr. Pareras can help us to combine clinical skills with business savvy.
Dr. Pareras has provided us with a book that will teach us how to go from the generation of the idea, to the creation of a business plan, to the development of the proposal to take to industry, then to the testing and evaluation of the product. He even includes the creation of the marketing plan for promotion and discussion of final distribution of the product. This book also contains the methods and techniques for developing and protecting intellectual property, which in the information age will be just as important as being an entrepreneur for a device or product. Thanks to Dr. Pareras for outlining the process that requires planning, skill, leadership, and persistence.
For those of you who have the idea and the passion, and are willing to invest the 99% of perspiration to make it happen, use this book as your road map to success.
Neil Baum, MD Clinical Associate Professor of Urology, Tulane Medical School Author of Marketing Your Clinical Practice - Ethically, Effectively, Economically New Orleans, LA --Manuscript Reviewers
This book arrives in the right moment. It is essential that healthcare professionals lead the innovation in the sector, because they are the ones best positioned to detect the needs and opportunities.
Joaquim Vila Professor of Strategic Management and Innovation, IESE Business School Director, IESE Executive Program on Innovation Management Barcelona, Spain --Manuscript Reviewers
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