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Sales Insanity: 20 True Stories of Epic Sales Blunders (and how to avoid them yourself) - Softcover

 
9780998059808: Sales Insanity: 20 True Stories of Epic Sales Blunders (and how to avoid them yourself)
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Selected a top sales book of 2017 by Top Sales Magazine! Thousands of books have been written about the right things to do in sales. Sales Insanity is the EXACT OPPOSITE of those books. Rather than extolling the virtues of good behavior, Sales Insanity helps you avoid the disastrous outcomes of bad sales behavior. It reveals the things you should NEVER do under any circumstance, because these actions always cause you to lose sales. So what are these deadly Worst Practices in sales? What unintentionally insane things do you do every day that cost you money? Cannon Thomas has the answers, because he’s witnessed the sales Worst Practices first-hand. With keen insight and excellent storytelling, Cannon shares 20 entertaining stories that prove a point: While it’s good to know what to do, it’s even better to know what not to do. Read this book, laugh out loud, end your bad behaviors, and sell more!

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From the Author:
I think sales is the best. I literally love it. When done properly, I'm convinced that sales is the most valuable profession in the world -- a profession that occupies over 10% of the workforce and greases the gears of the global economy.
 
However, sales is also the part of any company where the most ridiculous stuff takes place. Literally, things happen in the sales force that are so unexpectedly wrong, it's often hard to comprehend what you're seeing. You step back and look at what's taking place, and you can't help but think to yourself, "Is that person insane?" Of course they're not -- yet they just did something that makes you wonder.  
 
The purveyors of these bad behaviors are not necessarily crazy people. In fact, there are often completely logical reasons that lead them to the brink of insanity. There's just an incorrect assumption embedded somewhere in their logic. Or perhaps there are environmental constraints that bring on their bouts with insanity. No matter how it comes about, their sales Worst Practice is ugly, and it inescapably leads to failure.
 
In the 20 stories within Sales Insanity, these failures lead to lost sales, lost customers, and even lost companies. It's worth noting that all of these vignettes are absolutely true. In fact, they're retold pretty much as they happened and without exaggeration. As you read them, you might find yourself questioning how intelligent people could behave in such ways. Believe me, they did. And the events were perhaps even more alarming in real life than they appear in writing. As they say, fact can be stranger than fiction. 
 
And now, on to the stories. Let the madness begin...
About the Author:
Cannon Thomas is a funny guy who spent a career helping salespeople and senior executives improve sales results. Working with companies across every industry, he saw many great successes. But he also saw lots of fumbles, foibles, and failures that not only provide hilarious stories - they deliver valuable lessons. He is delighted to recount these follies in his first book, Sales Insanity, for those of you who were not fortunate enough to have observed the insanity as it happened.

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  • PublisherIvy House Publishing
  • Publication date2017
  • ISBN 10 0998059803
  • ISBN 13 9780998059808
  • BindingPaperback
  • Edition number1
  • Number of pages237
  • Rating

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