Essentials of Business Communication (MindTap Course List)

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9781111821227: Essentials of Business Communication (MindTap Course List)
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ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities. Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium Web site, make teaching and learning business communication easier and more enjoyable.

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About the Author:

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Review:

"I absolutely LOVE Mary Ellen's Essentials of Business Communication textbook and how it relates to student learning. (Please excuse the gushiness!) The text is easy to use, has clear learning objectives, offers correlated materials, provides excellent PowerPoint applications, includes easy-to-use unit exams, and details great cases."

"The online resources that accompany Essentials of Business Communication are excellent. The resources, especially the language trainer, give the students immediate feedback. As we all know, immediate feedback is crucial in the learning process. Also, as a teacher, it frees my time to devote to assisting students on other things."

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Book Description Cengage Learning, Inc, United States, 2012. Mixed media product. Condition: New. International Edition. Language: English . Brand New Book. ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities. Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium Web site, make teaching and learning business communication easier and more enjoyable. International Edition. Seller Inventory # AAQ9781111821227

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Book Description Cengage Learning, Inc, United States, 2012. Mixed media product. Condition: New. International Edition. Language: English . Brand New Book. ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce the latest business communication practices, and extensively updated exercises and activities. Innovative technology resources including Aplia, Write Experience, CengageNOW, and a premium Web site, make teaching and learning business communication easier and more enjoyable. International Edition. Seller Inventory # AAQ9781111821227

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