BUSN 5, Student Edition, 5th Edition - Softcover

Kelly, Marcella; McGowen, Jim

Softcover

ISBN 10: 1111826730 ISBN 13: 9781111826734

Publisher: South-Western College Pub, 2012

Synopsis

Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

About this title

About the Author:

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Review:

"My favorite part of the BUSN package is the text is real world for today."

"I like the overall 4LTR Press concepts and think it is right on track for the future."

About this edition

• Publisher: South-Western College Pub
• Publication date: 2012
• ISBN 10: 1111826730
• ISBN 13: 9781111826734
• Binding: Paperback
• Edition number: 5
• Number of pages: 352