Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design - Softcover

Campbell, Anita; Langton, David

Softcover

ISBN 10: 1118035674 ISBN 13: 9781118035672

Publisher: Wiley, 2011

Synopsis

Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

• Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
• In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
• On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

About this title

From the Back Cover:

Striking creative strategies andcampaigns forbusiness ownersAND marketers

Whether it's on the Web, in print, or in person, the most effective marketing solutions stop us in our tracks. Arresting visuals can create an instant bond with customers. Visual Marketing identifies 99 eye-catching and thought-provoking marketing ideas.

Through case studies, photos, and illustrations, Visual Marketing displays successful campaigns that won attention for small businesses in unique, compelling, and unexpected ways. Learn how online games, cartoons, mobile apps, infographics, and more can boost yourbusiness. Arm your brand with signs, banners, giveaways, packaging, and experiential marketing that inspires and persuades your buyers. Visual Marketing offers powerful strategies for capturing the attention of even your busiest and most distracted potential customers.

"Visual Marketing will wake up your marketing idea generator like few other books ever have—be prepared to be Wowed!" —John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Cutting through the clutter with a compelling visual campaign that reflects a brand's values is imperative in today's business environment. The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact." —Ken Carbone, Chief Creative Director, Carbone Smolan Agency

For more information, please visit www.visualmarketingbook.com or find us on Facebook at www.facebook.com/visualmarketing

About the Author:

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact.

ANITA CAMPBELL is an authority on small business.  She is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning online community reaching over 3 million small-business owners each year. She also owns BizSugar, a popular small-business social media site. She was recognized by Forbes as a top influential woman on Twitter for entrepreneurship, and as one of the 100 Most Powerful Women on Twitter, by Twitter Grader.

About this edition

• Publisher: Wiley
• Publication date: 2011
• ISBN 10: 1118035674
• ISBN 13: 9781118035672
• Binding: Paperback
• Edition number: 1
• Number of pages: 256