Ganino, Mike Company Culture For Dummies

ISBN 13: 9781119457848

Company Culture For Dummies

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9781119457848: Company Culture For Dummies
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Make a difference with company culture

Organizations around the world are looking for the “secret sauce” to create strong company cultures―and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed.

Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture.

  • Implement and manage cultural change effectively
  • Apply key principles to achieve organizational goals
  • See how new technologies influence organizations
  • Retain employees and attract new talent

With this helpful guide, you’ll boost your company’s culture in no time!

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From the Back Cover:

  • Build a culture that engages your team
  • Boost your market share, reputation, & profit with culture
  • Win the war for talent with a best-in-class culture

Inspire employees and transform your workplace

Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's, and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture.

Inside...

  • Inspire, shape, and boost company culture
  • Increase sales, profit margins, and brand reputation
  • Encourage a collaborative, feedback-rich culture
  • Retain and develop employees while attracting top talent

About the Author:

Mike Ganino is a culture + storytelling expert who helps executives, teams, and thought leaders communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. His unique experience as a hospitality and tech industry executive combined with his years as an improv actor help his clients and audience craft the kinds of stories that drive their culture, boost results, and increase sales.

Mike's work as a professional speaker, communications coach, Emcee, and trainer has helped create memorable performances and events for companies like Snagajob, PeopleMatter, Uber, US Foods, American Marketing Association, and more. He is faculty member at Heroic Public Speaking where he works with authors, experts, and professional speakers to improve their storytelling skills. Mike's the Head Performance Coach for TEDx Cambridge.

Audiences love Mike's high energy, high engagement keynotes that fire them up to rewrite the stories happening in their organization. They leave with real-life strategies they can begin implementing immediately for improved culture that drives employee and customer experience.

With a strong background as a hospitality and tech industry executive in charge of creating compelling cultures at companies like Protein Bar, ChowNow, Lettuce Entertain You, and Potbelly Sandwich Shop, Mike is the perfect choice for companies trying to create employee and customer experiences that deliver big results. His organizational know-how matched with his improv background from world-famous Second City, Upright Citizen's Brigade, and Improv Olympics helps him work impactfully with executives and leaders to communicate on target.

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