Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised.
The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business - such as human resources management, strategic management, operations management, finance, accounting, and information management - to provide students with a comprehensive overview of the applications of research methods.
An extensive set of resources accompany this text, including:
Find out more about these resources and visit our showcase site at: http://www.wileyresearchmethodsforbusiness.com/
An interactive e-Book is included with this text, featuring a wealth of embedded media, including: 20 videos, online case studies, self-test quizzes and flashcards.
View a demo of this e-book at: http://www.wileyresearchmethodsforbusiness.com/
"synopsis" may belong to another edition of this title.
Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.
Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_111994225X
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean111994225X
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think111994225X
Book Description Condition: new. Seller Inventory # FrontCover111994225X
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard111994225X
Book Description Paperback. Condition: New. Brand New!. Seller Inventory # VIB111994225X
Book Description Condition: new. 6. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN111994225X