Statistics for Business and Economics - Softcover

Cortinhas, Carlos; Black, Ken

Softcover

ISBN 10: 1119993660 ISBN 13: 9781119993667

Publisher: Wiley, 2012

Synopsis

Every business area relies on an understanding of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas and Ken Black shows students that the proper application of statistics in the business world goes hand-in-hand with good decision making. Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student. Featuring a strong focus on European cases, data and scenarios throughout, Statistics for Business and Economics provides: *Decision Dilemma each chapter opens with a short case describing a real company or business situation, that raises questions to be answered using techniques presented in the chapter. Answers and explanations are given at the end of the chapter bringing closure. Each chapter uses different cases. *Ethical Considerations box underscores the potential misuse of statistics by discussing such topics as lying with statistics, failing to meet statistical assumptions, failing to include pertinent information, and other matters of principle. * Most cases, data and scenarios are based on real information students will recognise and relate to such as Caffe Nero, Nando s, Raleigh, online shopping, European Banks and more.

About this title

From the Back Cover:

Every business area relies on an understanding of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas (University of Exeter) and Ken Black (University of Houston) shows students that the proper application of statistics in the business world goes hand–in–hand with good decision making. Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy–to–use structure will engage and reassure each business statistics student.

Highlights of Statistics for Business and Economics, First European Edition, include:

• Statistics in Business Today. These focus boxes contain interesting applications of how statistical techniques are used in business and help students see the relevance of studying business statistics.
• Ethical Considerations. This feature highlights the considerable potential for the misuse of statistics in business.
• Decision Dilemmas. These chapter–opening vignettes and end–of–chapter solutions present relevant business–world solutions.
• Numerous demonstration and section problems. Hundreds of different types of problems help give students confidence in mastering different statistical techniques.
• European Focus. Problems, examples and decision dilemmas presented in this edition are up–to–date and based almost entirely on European and international business and economics data and case studies.

Substantial web resources for this book can be found at: www.wiley.com/college/cortinhas

These include video tutorials, interactive activities, data and problem sets in Excel and Minitab, a guide to Excel for students and a student study guide containing selected answers to the problems in the book.

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Offering interactive resources alongside a complete digital textbook, WileyPLUS helps students take the initiative and learn more, and has proved to have a greater impact on their achievement in the classroom and beyond.

To learn more about WileyPLUS, and view a demo, please visit www.wileyplus.com

About this edition

• Publisher: Wiley
• Publication date: 2012
• ISBN 10: 1119993660
• ISBN 13: 9781119993667
• Binding: Paperback
• Edition number: 1
• Number of pages: 864