CourseMate with LivePlan, Online Interactive Business Plan Printed Access Card for Longenecker/Petty/Palich/Hoy’s Small Business Management: Launching and Growing Entrepreneurial Ventures, 16th

Longenecker, Justin G.; Petty, J. William; Palich, Leslie E.; Hoy, Frank

ISBN 10: 1133597742 ISBN 13: 9781133597742

Publisher: South-Western College Pub, 2012

About this title

About the Author:

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2012
• ISBN 10: 1133597742
• ISBN 13: 9781133597742
• Binding: Printed Access Code