Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

3.36 avg rating
( 11 ratings by Goodreads )
)  
9781137278630: Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
View all copies of this ISBN edition:
 
 

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

"synopsis" may belong to another edition of this title.

About the Author:

Matt Carmichael is a seasoned journalist who specializes in demographics, consumer trends, and urban issues. He is a vice-President of Journal Communications Inc., and the editor of Livability.com which focuses on what makes small and mid-sized cities great places to live and work. Previously he was with Crain Communications where he served in a number of roles including the Senior director of research and data at Crain’s Chicago Business and Director of data strategy at Advertising Age. At Ad Age, he founded and edited the AdAgeStat blog focusing on research and analysis of demographic and consumer trends.

Review:

“Full of astute observations that should inform marketing strategies, this book will serve as an indispensable tool in the marketer's arsenal.”—Publishers Weekly

"The trends remaking the way we live and work in cities are powerfully reshaping what we buy and how we consume.  Matt Carmichael gets it.  Read BUYOGRAPHICS and you will too."  —Richard Florida, senior editor of the Atlantic and bestselling author of The Rise of The Creative Class

BUYographics is a combination of big data insights grounded in demographic realities.  This book sets a new standard for understanding consumers and their relationships to brands and each other.” —Michael Lazerow, CMO,  Salesforce Marketing Cloud,  CEO/Founder: Buddy Media

 “An essential book for anyone who wants to truly understand today's consumers. Matt transforms dry demographics into a deep understanding of consumer behavior. ” —Peter Francese, Founder of American Demographics magazine and Demographic Analyst & Forecaster

“This book reveals very usable patterns from a unique combination of demographic and other data by using a filter of people and perspective." — Rishad Tobaccowala, Chairman Razorfish and DigitasLBi

“A fascinating look at the changes sweeping the United States and what they mean for the world of marketing. Segmentation and targeting have long been core marketing concepts. Matt Carmichael shows how marketers can take things to a new level today, using the power of big data to identify and connect with customers.” — Tim Calkins, Clinical Professor of Marketing, Kellogg School of Management, Northwestern University, and author of Defending Your Brand

BUYographics by Matt Carmichael is an extremely engaging book.  Matt provides excellent breadth of insights by combining publicly available data with private big data sources and primary research and shows marketers where business opportunities can be applied.  This is an absolute must read book!—Arvind Sathi, author of Big Data Analytics

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Carmichael, Matt
Published by Palgrave Macmillan (2013)
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Hardcover Quantity Available: 1
Seller:
BookOutlet
(Thorold, ON, Canada)

Book Description Palgrave Macmillan, 2013. Hardcover. Condition: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Seller Inventory # 9781137278630B

More information about this seller | Contact this seller

Buy New
US$ 6.18
Convert currency

Add to Basket

Shipping: US$ 6.00
From Canada to U.S.A.
Destination, rates & speeds

2.

Carmichael, M.
Published by Palgrave Macmillan (2013)
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Hardcover Quantity Available: 1
Seller:
Gulf Coast Books
(Memphis, TN, U.S.A.)

Book Description Palgrave Macmillan, 2013. Hardcover. Condition: New. Seller Inventory # 1137278633-11-17004927

More information about this seller | Contact this seller

Buy New
US$ 15.54
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Carmichael, M.
Published by Springer (2013)
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Hardcover Quantity Available: 1
Seller:
Book Deals
(Lewiston, NY, U.S.A.)

Book Description Springer, 2013. Hardcover. Condition: BRAND NEW. Seller Inventory # 1137278633_abe_bn

More information about this seller | Contact this seller

Buy New
US$ 15.55
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Matt Carmichael
Published by Palgrave MacMillan, United Kingdom (2013)
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)

Book Description Palgrave MacMillan, United Kingdom, 2013. Hardback. Condition: New. 2013 ed. Language: English. Brand new Book. Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target. Seller Inventory # SPR9781137278630

More information about this seller | Contact this seller

Buy New
US$ 20.59
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Carmichael, Matt
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Quantity Available: 5
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 20009329-n

More information about this seller | Contact this seller

Buy New
US$ 21.28
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds

6.

Carmichael, M.
Published by Palgrave MacMillan 11/15/2013 (2013)
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Hardcover Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)

Book Description Palgrave MacMillan 11/15/2013, 2013. Hardback or Cased Book. Condition: New. Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers. Book. Seller Inventory # BBS-9781137278630

More information about this seller | Contact this seller

Buy New
US$ 23.93
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Carmichael, M.
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Quantity Available: 1
Seller:
Booklot
(Philadelphia, PA, U.S.A.)

Book Description Condition: New. . Seller Inventory # 530ZZZ00300M_ns

More information about this seller | Contact this seller

Buy New
US$ 26.08
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Carmichael, M.
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)

Book Description Condition: New. . Seller Inventory # 52ZZZZ0055ZG_ns

More information about this seller | Contact this seller

Buy New
US$ 27.47
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Carmichael, M.
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Quantity Available: 1
Seller:
Booklot
(Philadelphia, PA, U.S.A.)

Book Description Condition: New. . Seller Inventory # IR-BN-R-9781137278630

More information about this seller | Contact this seller

Buy New
US$ 27.47
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Matt Carmichael
ISBN 10: 1137278633 ISBN 13: 9781137278630
New Hardcover Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)

Book Description Hardcover. Condition: New. Hardcover. Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 217 pages. 0.413. Seller Inventory # 9781137278630

More information about this seller | Contact this seller

Buy New
US$ 27.59
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book