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Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing) - Hardcover
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
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- PublisherRoutledge
- Publication date2014
- ISBN 10 1138787248
- ISBN 13 9781138787247
- BindingHardcover
- Edition number1
- Number of pages152
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Marketing Management in Air Transport (RLE Marketing) (Routledge Library Editions: Marketing)
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ISBN 10: 1138787248
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Marketing Management in Air Transport
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Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9781138787247
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Marketing Management in Air Transport
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Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138787247
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Book Description Hardcover. Condition: Brand New. 152 pages. 9.25x6.25x0.50 inches. In Stock. Seller Inventory # __1138787248
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MARKETING MGMT IN AIR TRANSPOR
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldThis book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved. Seller Inventory # 595429151
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Marketing Management in Air Transport
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Book Description Condition: New. First Edition. First Edition thus. Marketing Management in Air Transport by Jack Grumbridge; Jack L. Grumbridge. ISBN:9781138787247. Collectible item in excellent condition. Seller Inventory # 1138787247
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