This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.
"synopsis" may belong to another edition of this title.
Multivolume collection by leading authors in the field
"About this title" may belong to another edition of this title.
Shipping:
US$ 5.60
From United Kingdom to U.S.A.
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781138995659
Book Description Condition: New. Seller Inventory # ABLIING23Mar2317530332074
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781138995659
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781138995659
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781138995659
Book Description Paperback. Condition: Brand New. 152 pages. 9.21x6.14x0.47 inches. In Stock. Seller Inventory # __1138995657
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9781138995659
Book Description Condition: New. Seller Inventory # I-9781138995659
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781138995659_lsuk
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781138995659