This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
"synopsis" may belong to another edition of this title.
Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years’ experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.
Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.
Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Education (edition 12). Loose Leaf. Condition: New. 12. Loose leaf. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported. Seller Inventory # 126021110X-9-1-17
Book Description McGraw-Hill Education. Condition: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # MBSN126021110X
Book Description McGraw-Hill Education, 2018. Trade paperback. Condition: New in new dust jacket. 12th ed. INTERNATIONAL EDITION. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. sheets & binder. 736 p. Audience: General/trade. Seller Inventory # K101DA0001340
Book Description McGraw-Hill Education, 2018. LOOSE LEAF. Condition: New. BRAND NEW NEVER USED STILL IN ORIGINAL SHRINK WRAP HAWAII AND ALASKA CUSTOMERS USE PRIORITY SHIPPING SHIPS 2 BUS DAYS. Seller Inventory # SKU1041064
Book Description McGraw-Hill Education, 2018. Soft cover. Condition: New. Dust Jacket Condition: New. International Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design, the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-1533723318099
Book Description McGraw-Hill Education, 2018. Condition: New. book. Seller Inventory # M126021110X_11
Book Description McGraw-Hill Education. Condition: New. Loose Leaf. NEW, STILL IN ORGINAL SHRINK WRAP! Ships fast. Expedited shipping 3-5 business days; standard shipping 7-14 business days. Ships from USA!. Seller Inventory # GSO1-018-266
Book Description McGraw-Hill College. Condition: Brand New. Softcover, International Edition. This is an International Edition. Seller Inventory # 46204610
Book Description Condition: New. Multiple Copies Available - New Condition - Never Used - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE. Seller Inventory # 519ZZZ03VVWX_ns
Book Description Paperback. Condition: New. This is printed on High-Quality acid free paper "Brand New Global Edition" Textbook. Not low quality India edition. CD/DVD or access codes may not be included. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # GB202000501