Principles and Practice of Sport Management - Softcover

Masteralexis, Lisa P.; Barr, Carol A.; Hums, Mary

Softcover

ISBN 10: 1284034178 ISBN 13: 9781284034172

Publisher: Jones & Bartlett Learning, 2014

Synopsis

From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena.

Principles and Practice of Sport Management, Fifth Edition continues to offer historical perspectives as well as thoughts about current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including the inclusion of new developments or managerial approaches happening in the sport world, as well as the addition of new chapters on new media in sport and club management.

New full color design and art program
Contains practical advice on how virtual communitites and social networks can affect the job search process
Provides updated information on salaries in professional sports
Includes sections on evaluating coaches, programmatic goals, ethics, finances, and marketing as they relate to youth sports
Contains more in depth coverage of disabilities in sports
New and updated content on the growing safety concerns related to concussions in youth sports through professional sports and within the NFL
New discussion of the ethical and legal implications of the Jerry Sandusky case
Current Issues section updated with new material on event security and the Boston Marathon bombings.

About this title

About the Author:

Department Head and Associate Professor, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts

Associate Dean For Undergraduate Programs, Isenberg School of Management, University of Massachusetts, Amherst

Professor, University of Louisville, Louisville, Kentucky

About this edition

• Publisher: Jones & Bartlett Learning
• Publication date: 2014
• ISBN 10: 1284034178
• ISBN 13: 9781284034172
• Binding: Paperback
• Edition number: 5
• Number of pages: 606