Items related to Essentials of Marketing Research (with Qualtrics Printed...

Essentials of Marketing Research (with Qualtrics Printed Access Card) - Softcover

 
9781285752037: Essentials of Marketing Research (with Qualtrics Printed Access Card)
View all copies of this ISBN edition:
 
 
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

"synopsis" may belong to another edition of this title.

About the Author:
William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

"About this title" may belong to another edition of this title.

  • PublisherSouth-Western College Pub
  • Publication date2013
  • ISBN 10 1285752031
  • ISBN 13 9781285752037
  • BindingPaperback
  • Edition number5
  • Number of pages480
  • Rating

Other Popular Editions of the Same Title

9781133190646: Essentials of Marketing Research

Featured Edition

ISBN 10:  ISBN 13:  9781133190646
Publisher: Cengage Learning, 2012
Softcover

  • 9780357033937: Essentials of Marketing Research

    Cengag..., 2018
    Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

Zikmund, William G.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New soft cover Quantity: 1
International Edition
Seller:
Campustexxts
(Vicksburg, MI, U.S.A.)

Book Description soft cover. Condition: New. International Edition. No supplemental materials. International Editions may have a different cover or ISBN but generally have the exact same content as the US edition, just at a more affordable price. In some cases, end of chapter questions may vary slightly from the US edition. International Editions are typically printed in grayscale, and likely will not have any color throughout the book. New. Books ship from multiple locations depending on availability. All orders are shipped with tracking information. We take pride in our customer service. Please contact us if you have any questions regarding this listing. Seller Inventory # 16837

More information about this seller | Contact seller

Buy New
US$ 22.23
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Barry J. Babin William G. Zikmund
Published by Thomson Learning (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Softcover Quantity: 4
Seller:
Books Puddle
(New York, NY, U.S.A.)

Book Description Condition: New. pp. 480 Index 5th Edition. Seller Inventory # 2698228583

More information about this seller | Contact seller

Buy New
US$ 33.08
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

Zikmund W.G.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Softcover Quantity: > 20
Seller:
Basi6 International
(Irving, TX, U.S.A.)

Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-119944

More information about this seller | Contact seller

Buy New
US$ 37.50
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Zikmund, William G.; Babin, Barry J.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Softcover Quantity: 5
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)

Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-63017

More information about this seller | Contact seller

Buy New
US$ 37.50
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Zikmund, William G.; Babin, Barry J.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Softcover Quantity: 5
Seller:
SMASS Sellers
(IRVING, TX, U.S.A.)

Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-63017

More information about this seller | Contact seller

Buy New
US$ 37.63
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Babin Barry J. Zikmund William G.
Published by Thomson Learning (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Softcover Quantity: 4
Seller:
Majestic Books
(Hounslow, United Kingdom)

Book Description Condition: New. pp. 480. Seller Inventory # 95250104

More information about this seller | Contact seller

Buy New
US$ 31.24
Convert currency

Add to Basket

Shipping: US$ 8.20
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Zikmund, William G.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1285752031

More information about this seller | Contact seller

Buy New
US$ 45.82
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Zikmund, William G.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard1285752031

More information about this seller | Contact seller

Buy New
US$ 46.34
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

Zikmund, William G.
Published by South-Western College Pub (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Paperback Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1285752031

More information about this seller | Contact seller

Buy New
US$ 58.08
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Zikmund W.G.
Published by Cengage Sp (2013)
ISBN 10: 1285752031 ISBN 13: 9781285752037
New Paperback Quantity: 10
Seller:
Kanic Books
(London, LONDO, United Kingdom)

Book Description Paperback. Condition: Brand New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # CBS 9781285752037

More information about this seller | Contact seller

Buy New
US$ 91.04
Convert currency

Add to Basket

Shipping: US$ 6.49
From United Kingdom to U.S.A.
Destination, rates & speeds