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For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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- PublisherPearson
- Publication date2013
- ISBN 10 1292020482
- ISBN 13 9781292020488
- BindingPaperback
- Edition number4
- Number of pages676
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Pearson 2013-08-01
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ISBN 13: 9781292020488
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