Social Media Marketing: A Strategic Approach

3.57 avg rating
( 23 ratings by Goodreads )
 
9781305502758: Social Media Marketing: A Strategic Approach
View all copies of this ISBN edition:
 
 

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

"synopsis" may belong to another edition of this title.

About the Author:

Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.

Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women's/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann.

Debra Zahay is a Full Professor of Marketing and Department Chair of Marketing and Entrepreneurship at St. Edward's University in Austin, Texas, where she has overseen the inclusion of digital marketing and analytics in the undergraduate curriculum. She holds her doctorate in marketing from the University of Illinois, Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. She has published extensively in marketing journals in the United States and Europe. She has served as a vice president on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Marketing EDGE organization and the editorial board of the Journal of Marketing Analytics as well as that of Industrial Marketing Management. She has been the Editor-in-Chief of the Journal of Research in Interactive Marketing since 2012, guiding the explosive growth in influence of that journal.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Melissa Barker
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Quantity available: 10
Seller:
Galaxy Books
(GREENWOOD VILLAGE, CO, U.S.A.)

Book Description Condition: New. Brand New Book. Seller Inventory # 1305502752-SRX

More information about this seller | Contact this seller

Buy New
US$ 53.87
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Donald I. Barker, Mary Roberts, Melissa Barker,
Published by Cengage Learning, Inc, United States (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Paperback Quantity available: 10
Seller:
Book Depository International
(London, United Kingdom)

Book Description Cengage Learning, Inc, United States, 2016. Paperback. Condition: New. 2nd edition. Language: English. Brand new Book. Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Seller Inventory # AAQ9781305502758

More information about this seller | Contact this seller

Buy New
US$ 58.31
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

3.

Melissa S. Barker (author), Donald Barker (author), Nicholas F. Bormann (author), Mary Lou Roberts (author), Debra L. Zahay (author)
Published by Cengage Learning 2016-04-21, Australia (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
New paperback Quantity available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description Cengage Learning 2016-04-21, Australia, 2016. paperback. Condition: New. Language: ENG. Seller Inventory # 9781305502758

More information about this seller | Contact this seller

Buy New
US$ 53.58
Convert currency

Add to Basket

Shipping: US$ 5.04
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

4.

Donald I. Barker, Mary Roberts, Melissa Barker,
Published by Cengage Learning, Inc, United States (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Paperback Quantity available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)

Book Description Cengage Learning, Inc, United States, 2016. Paperback. Condition: New. 2nd edition. Language: English. Brand new Book. Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Seller Inventory # BTA9781305502758

More information about this seller | Contact this seller

Buy New
US$ 68.22
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

5.

Barker, Melissa; Donald I. Barker , Donald I. Barker ; Nicholas F. Bormann , Nicholas F. Bormann ; Krista E. Neher, Krista E. Neher
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Quantity available: 5
Seller:
GreatBookPricesUK
(Castle Donington, DERBY, United Kingdom)

Book Description Condition: New. Seller Inventory # 24262709-n

More information about this seller | Contact this seller

Buy New
US$ 50.92
Convert currency

Add to Basket

Shipping: US$ 20.18
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

6.

Barker, Donald I. (Spokane Falls Community College),Roberts, Mary (University of Massachusetts Boston),Barker, Melissa (Spokane Falls Community College),Bormann, Nicholas (George Mason University),Zah
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Quantity available: 1
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)

Book Description Condition: New. book. Seller Inventory # ria9781305502758_new

More information about this seller | Contact this seller

Buy New
US$ 76.13
Convert currency

Add to Basket

Shipping: US$ 10.75
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

7.

Barker, Donald I., Bormann, Nicholas, Zahay, Debra L., Barker, Melissa, Roberts, Mary Lou
Published by CENGAGE Learning Custom Publishi (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Paperback Quantity available: 2
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)

Book Description CENGAGE Learning Custom Publishi, 2016. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0001927837

More information about this seller | Contact this seller

Buy New
US$ 76.76
Convert currency

Add to Basket

Shipping: US$ 10.75
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

8.

Mary Roberts
Published by Cengage Learning, Inc
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Paperback / softback Quantity available: 11
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)

Book Description Cengage Learning, Inc. Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781305502758

More information about this seller | Contact this seller

Buy New
US$ 71.97
Convert currency

Add to Basket

Shipping: US$ 16.08
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

9.

Barker, Melissa; Barker, Donald I.; Bormann, Nicholas F.; Zahay, Debra
Published by Cengage Learning (2016)
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Soft cover Quantity available: 1
Seller:
Harveston College Textbooks
(Temecula, CA, U.S.A.)

Book Description Cengage Learning, 2016. Soft cover. Condition: New. 2nd Edition. Seller Inventory # ABE-1598127019824

More information about this seller | Contact this seller

Buy New
US$ 90.90
Convert currency

Add to Basket

Shipping: US$ 7.00
Within U.S.A.
Destination, rates & speeds
Stock Image

10.

Barker, Melissa; Barker, Donald I.; Bormann, Nicholas F.; Zahay, Debra
ISBN 10: 1305502752 ISBN 13: 9781305502758
New Quantity available: 1
Seller:
Speedy Hen
(London, United Kingdom)

Book Description Condition: New. Bookseller Inventory # ST1305502752. Seller Inventory # ST1305502752

More information about this seller | Contact this seller

Buy New
US$ 57.79
Convert currency

Add to Basket

Shipping: US$ 40.36
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book