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Words That Work: It's Not What You Say, It's What People Hear

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9781401302597: Words That Work: It's Not What You Say, It's What People Hear
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

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About the Author:

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.

From AudioFile:

Luntz, an advisor to many political and corporate leaders, reads an impressive introductory chapter before narrator L.J. Ganser spells out the author's 10 characteristics of effective communication: simplicity, brevity, credibility, consistency, novelty, sound and texture, inspirational language, vivid pictures, questions, and context and relevance. In the introductory chapter and in a concluding interview, Luntz is a powerful speaker. He knows how to anchor his ideas in the larger cultural context. Expressing his ideas with remarkable skill, he's a pugnacious thinker who is not afraid to be blunt but is always respectful of how his voice and ideas are heard. In perfect sync with these qualities, L.J. Ganser's determined enunciation moves the rest of the pithy material along with clarity. T.W. AudioFile 2007, Portland, Maine-- Copyright AudioFile, Portland, Maine

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Other Popular Editions of the Same Title

9781401309299: Words That Work: It's Not What You Say, It's What People Hear

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ISBN 10: 1401309291 ISBN 13: 9781401309299
Publisher: Hachette Books, 2008
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9781606711323: Words That Work: It's Not What You Say, It's What People Hear

MJF, 2012
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9781401303082: Words That Work: It's Not What You Say, It's What People Hear

Hyperion, 2007
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