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Innovation Management: Strategy and Implementation using the Pentathlon Framework - Softcover

 
9781403912602: Innovation Management: Strategy and Implementation using the Pentathlon Framework
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Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra

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From the Back Cover:
Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?

Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.

Key Features:

- Complete and authoritative coverage of the academic background
- Easy-to-follow structure based on The Innovation Pentathlon
- Indispensable practical tools and examples
- Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues
- Web site with additional material for teachers and students
- Equal emphasis given to service and manufacturing organisations throughout.
About the Author:
KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management. RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management.

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  • PublisherPalgrave Macmillan
  • Publication date2005
  • ISBN 10 1403912602
  • ISBN 13 9781403912602
  • BindingPaperback
  • Number of pages432
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9780230205826: Innovation Management: Strategy and Implementation using the Pentathlon Framework, Second Edition

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