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Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong's hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.
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- PublisherPearson Education Limited
- ISBN 10 1408289075
- ISBN 13 9781408289075
- BindingPaperback
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Principles of Marketing (Arab World Editions) With MyMarketingLab
Published by
Pearson Education 2011-12-22, Upper Saddle River
(2011)
ISBN 10: 1408289075
ISBN 13: 9781408289075
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paperback
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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781408289075
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