Applying Social Psychology: From Problems to Solutions (SAGE Social Psychology Program) - Hardcover

Buunk, Abraham P; Van Vugt, Mark

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9781412902823: Applying Social Psychology: From Problems to Solutions (SAGE Social Psychology Program)

Hardcover

ISBN 10: 1412902827 ISBN 13: 9781412902823

Publisher: SAGE Publications Ltd, 2007

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This comprehensive book introduces a new methodological approach, the PATH model, which offers a simple, systematic, step-by-step, easy-to-use methodology for applying social psychological theories to tackle a diversity of social issues. It helps and guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, and then set up and follow through a research project. Applying Social Psychology: From Problem to Solution can be used by introductory level students upwards who want to understand how questions are formulated by social psychologists, and how these are followed through to explanation.

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About the Author:

Abraham (Bram) P. Buunk has been an Academy Professor in Evolutionary Social Psychology at the University of Groningen, on behalf of the Royal Netherlands Academy of Arts and Sciences, since 2005. His main current interest is the application of evolutionary theorizing to human social behaviour. He has published widely on applied topics, including professional burnout, jealousy, absenteeism, AIDS-prevention, loneliness, depression, marital satisfaction, well-being among the elderly, and coping with cancer. He is co-editor of Health, coping and well-being: Perspectives from social comparison theory (Erlbaum, 1997), and Solidarity and Prosocial Behaviour (Springer, 2006). He has served on scientific boards for the Dutch Cancer Foundation (NKB-KWF), and the Dutch AIDS Foundation. He was a member of the Programme Committee on Evolution and Behaviour of the Netherlands Organization for Scientific Research (NWO). Currently Bram Buunk is conducting research in Latin America on various applied psychology themes.

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