Items related to Consumer Behavior II: The Meaning of Consumption (SAGE...
Consumer Behavior II: The Meaning of Consumption (SAGE Library in Business and Management) - Hardcover
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.
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- PublisherSAGE Publications Ltd
- Publication date2006
- ISBN 10 1412908426
- ISBN 13 9781412908429
- BindingHardcover
- Edition number1
- Number of pages1304
- EditorHogg Margaret
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