Items related to Global Marketing and Advertising: Understanding Cultural...
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications.
"synopsis" may belong to another edition of this title.
About the Author:
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.
Review:
"Mooij has written an insightful and informative update to her earlier work about the cultural aspects of international marketing. . . . The book is filled with cultural, country, and company examples that help illustrate and explain the paradoxes international marketers are likely to encounter." Author: P.G. Kishel Source: CHOICE Published On: 2005-12-01
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date2005
- ISBN 10 1412914760
- ISBN 13 9781412914765
- BindingPaperback
- Edition number2
- Number of pages288
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Global Marketing and Advertising : Understanding Cultural Paradoxes
Published by
SAGE Publications, Incorporated
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: As New. 2nd Edition. Used book that is in almost brand-new condition. Seller Inventory # 18911732-6
Buy Used
US$ 4.00
Convert currency
Stock Image
Global Marketing and Advertising : Understanding Cultural Paradoxes
Published by
SAGE Publications, Incorporated
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15015598-6
Buy Used
US$ 4.00
Convert currency
Stock Image
Global Marketing and Advertising: Understanding Cultural Paradoxes
Published by
Sage Publications, Inc
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.14. Seller Inventory # G1412914760I3N00
Buy Used
US$ 5.99
Convert currency
Stock Image
Global Marketing and Advertising: Understanding Cultural Paradoxes
Published by
SAGE Publications, Inc
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_286026027
Buy Used
US$ 4.00
Convert currency
Stock Image
Global Marketing and Advertising: Understanding Cultural Paradoxes
Published by
SAGE Publications, Inc
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_390725983
Buy Used
US$ 5.00
Convert currency
Stock Image
Global Marketing and Advertising: Understanding Cultural Paradoxes
Published by
SAGE Publications, Inc
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002507370
Buy Used
US$ 4.05
Convert currency
Stock Image
Global Marketing And Advertising: Understanding Cultural Paradoxes
Published by
SAGE Publications Ltd
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Pages cornées. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Dog-eared pages. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-667-371
Buy Used
US$ 3.31
Convert currency
Stock Image
Global Marketing and Advertising: Understanding Cultural Paradoxes
Published by
SAGE Publications, Inc
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-1412914760-G
Buy Used
US$ 15.97
Convert currency
Stock Image
Global Marketing and Advertising: Understanding Cultural Paradoxes
Published by
SAGE Publications, Inc
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01412914760-G
Buy Used
US$ 6.77
Convert currency
Stock Image
Global Marketing and Advertising : Understanding Cultural Paradoxes
Published by
SAGE Publications, Incorporated
(2005)
ISBN 10: 1412914760
ISBN 13: 9781412914765
Used
Softcover
Quantity: 3
Seller:
Rating
Book Description Condition: Good. 2nd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 1322024-6
Buy Used
US$ 6.93
Convert currency