Social Marketing: Influencing Behaviors for Good - Softcover

Kotler, Philip; Lee, Nancy R.

Softcover

ISBN 10: 1412956471 ISBN 13: 9781412956475

Publisher: Sage Publications, Inc, 2007

Synopsis

A systematic guide for the planning and implementation of programs designed to bring about social change

Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

New to the Third Edition

• Features many updated cases and includes current marketing and research highlights
• Increases focus on international cases and examples
• Provides updated theory and principles throughout

Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

Contributors

Alan Andreasen Georgetown University, Foreword

Carol Bryant University of South Florida, “VERBÔ Summer Scorecard”

Carol Cone Cone LLC, “Go Red for Women”

Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign”

Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence”

Sue Eastgard Youth Suicide Prevention Center, “Youth Suicide Prevention”

Jeff French National Social Marketing Centre, “Marketing Social Marketing in England”

Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off”

Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.”

Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland”

Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign”

Lynne D. Lotenberg Social Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda”

Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada’s Anti-Idling

Campaign”

Patricia McLaughlin American Legacy Foundation, "truth® Campaign"

Jim Mintz Centre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada

Gregory R. Niblett AED, “Jordan Water Efficiency Program”

Bill Novelli AARP, “Don’t Vote: Until You Know Where theCandidate Stands”

Michael Rothschild University of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving”

Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign”

William A. Smith AED, “Save the crabs. Then eat ‘em.”

Shelly Spoeth Centers for Disease Control and Prevention, “African-American Women HIV Testing Campaign”

K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Pete Webb Pacific Consulting Group, “Improving Service Delivery at the IRS.”

About this title

About the Author:

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the Best Business School for 6 years in Business Week’s survey of U.S. business schools. It is also rated as the Best Business School for the Teaching of Marketing. Professor Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there.

He received his master’s degree at the University of Chicago and his PhD degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author of Marketing Management: Analysis, Planning, implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; and Kotler on Marketing. He has published over 100 articles in leading journals, several of which have received best article awards.

Professor Kotler was the first recipient of the American Marketing Association’s (AMA) Distinguished Marketing Educator Award (1985). The European Association of Marketing Consultants and Sales Trainers awarded him their prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, the Sales and Marketing Executives International (SMEI) named him Marketer of the Year.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been Chairman of the College of Marketing of the Institute of Management Sciences, Director of the American Marketing Association, Trustee of the Marketing Science Institute, Director of the MAC Group, former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation. He has received honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, and the Budapest School of Economic Science and Public Administration.

He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. This experience expands the scope and depth of his programs, enhancing them with an accurate global perspective.

Review:

"Social Marketing is a must addition to general and undergraduate collections and a welcome addition to graduate, faculty, and practitioner libraries." (N.E. Furlow Choice Magazine )

"Highly educative read." (Business Line Business Line )

About this edition

• Publisher: Sage Publications, Inc
• Publication date: 2007
• ISBN 10: 1412956471
• ISBN 13: 9781412956475
• Binding: Paperback
• Edition number: 3
• Number of pages: 456