Agribusiness Fundamentals and Applications - Hardcover

Ricketts, PhD. Cliff; Ricketts, Kristina G.

Hardcover

ISBN 10: 141803231X ISBN 13: 9781418032319

Publisher: Cengage Learning, 2008

Synopsis

Agribusiness: Fundamentals and Applications, second edition, is essential for anyone interested in or entering the agricultural industry. It includes chapters on the agricultural input and output sectors within the agricultural industry. Basic principles of commodity marketing, international agriculture marketing and food and fiber processing channels are some of the topics explored in detail. Basic agricultural economic principles are discussed to assist the user to better manage an agribusiness, and explain how to start-up, run and manage your own agribusiness.

About this title

About the Author:

Cliff Ricketts holds a Bachelor of Science in Agricultural Education and a Masters of Education (Administration and Supervision) from the University of Tennessee. He received his PhD in Agricultural and Teacher Education from Ohio State University. The winner of several prestigious awards (including AGR Agricultural Teacher of the Year and FFA Blue & Gold Award), Dr. Ricketts has taught a wide variety of Agricultural Education and Teaching Methods courses over his fifteen-year career. He is currently a Professor of Agricultural Education in the Department of Agribusiness and Agriscience at Middle Tennessee State University in Murfreesboro, Tennessee.

Kristina G. Ricketts was born and raised in Lincoln, Nebraska. Upon graduating from high school, she pursued and graduated with a degree in Agricultural Leadership, Education and Communication from the University of Nebraska- Lincoln. Continuing in the academic line, she moved to Gainesville, Florida and received a Master's degree in 2003, and a Ph.D. in 2005- both from the University of Florida, within the field of agricultural leadership, collaborative leadership and youth leadership development. She is presently an Assistant Professor within the Department of Agricultural Extension Education at the University of Kentucky.

Review:

The text is well organized, objectives are laid out in a manner that is easy for students to follow, and the graphs and illustrations help illustrate points judiciously, rather than just as filler. Information is relevant and the writing is at an appropriate level.

The material is well written and presented to the reader. I like the word list for each chapter, the end of the chapter activities, and the chapter organization.

About this edition

• Publisher: Cengage Learning
• Publication date: 2008
• ISBN 10: 141803231X
• ISBN 13: 9781418032319
• Binding: Hardcover
• Edition number: 2
• Number of pages: 512