Items related to Kidnapped: How Irresponsible Marketers Are Stealing...
"I've been waiting a long time for someone inside youth marketing to expose the industry for its unethical and manipulative practices. Kidnapped does that and more: The scope of the ground it covers is encyclopedic; it captures the vulnerabilities of each stage of development; and, most important, it empowers parents by offering as many do's as don'ts. This book is terrific!”
--Barbara F. Meltz, Parenting Columnist, The Boston Globe
Children Are Sitting Ducks in Today's High-Powered World of Commercialization
According to the American Psychological Association, in 2004 alone young people were targeted with over $12 billion of advertising. Childhood obesity rates are skyrocketing, and children watch close to 1,000 hours of television every year, nearly 70 percent of which has some sort of sexual content. Almost 80 percent of the video games children play promote violence as a form of casual entertainment.
America's children are under assault, according to Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children, by youth marketing pioneers Daniel S. Acuff, PhD, and Robert H. Reiher, PhD. Readers will learn insights on:
· 12 brain-based learning principles that guide child development
· 15 developmental “blind spots” that make children sitting ducks for advertisers and marketers
· The impact of repeated images of violence, sexuality, and substance abuse
In Kidnapped, parents and educators discover how to recognize and combat unethical practices, while retailers and marketers learn how to provide healthier and more positive products and programs for our nation's youth.
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Review:
"A very informative and helpful book that would be a worthwhile read for all parents." -- Book Review Cafe
"There’s a lot more to help a parent who wants to protect their child. "This book will show you how." -- -Bookviews.com
"There’s a lot more to help a parent who wants to protect their child. "This book will show you how." -- -Bookviews.com
"About this title" may belong to another edition of this title.
- PublisherKaplan Business
- Publication date2005
- ISBN 10 1419505033
- ISBN 13 9781419505034
- BindingPaperback
- Edition number1
- Number of pages264
- Rating
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Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children
Published by
Kaplan Publishing
(2005)
ISBN 10: 1419505033
ISBN 13: 9781419505034
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Book Description Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1419505033I3N10
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Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children
Published by
Kaplan Publishing
(2005)
ISBN 10: 1419505033
ISBN 13: 9781419505034
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G1419505033I3N00
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Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children
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ISBN 13: 9781419505034
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781419505034
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Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children
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Kaplan Business 00/n /01 J
(2005)
ISBN 10: 1419505033
ISBN 13: 9781419505034
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781419505034
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Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children
Published by
Kaplan Business
(2005)
ISBN 10: 1419505033
ISBN 13: 9781419505034
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 15-1419505033-G
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