How Google Works - Hardcover

Eric Schmidt; Jonathan Rosenberg; Alan Eagle

Hardcover

ISBN 10: 1444792466 ISBN 13: 9781444792461

Publisher: John Murray, 2014

Synopsis

Google executive chairman and ex?ceo eric schmidt and former svp of products jonathan rosenberg came to google over a decade ago as proven technology executives. At the time, the company was already well?known for doing things differently, reflecting the visionary and frequently contrarian principles of founders larry page and sergey brin. If eric and jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How google works is an entertaining, page?turning primer containing lessons that eric and jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers and that the only way to succeed in this ever?changing landscape is to create superior products and attract a new breed of multifaceted employees whom eric and jonathan dub "smart creative's. Covering topics including corporate culture, strategy, talent, decision? making, communication, innovation and dealing with disruption, the authors illustrate management maxims ("consensus requires dissension," "exile knaves but fight for divas," "think 10x, not 10%") with numerous insider anecdotes from google's history, many of which are shared here for the first time.

About this title

About the Author:

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page. Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

Review:

This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer . . . food for thought * City AM * An informative and creatively multilayered Google guidebook * Kirkus * Plenty of tips on managing 'smart creatives' * City AM * Schmidt and Rosenberg put much of their emphasis on people - how to hire, train, motivate, organise, reward the talent needed to run a company like Google * Financial Times * A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading * Independent *

About this edition

• Publisher: John Murray
• Publication date: 2014
• ISBN 10: 1444792466
• ISBN 13: 9781444792461
• Binding: Hardcover
• Number of pages: 286