Generational Insights - Hardcover

Cam Marston

3.08

13 ratings by Goodreads

Hardcover

ISBN 10: 1450724434 ISBN 13: 9781450724432

Publisher: Generational Insights, 2010

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FROM JACKET COPY From face time to Facebook, each of the generations in the workforce today sees the world through a unique lens. What may seem like minor nuance at first glance is actually a fundamental difference in how they view the world. The result is a disconnected workforce with few areas of common ground. Managers are banging their heads against the wall and looking for ways to bring these different views together to achieve a common business goal. Generational Insights gives managers, and employees, a look at how companies are bridging the gap and connecting generational norms with business demands. Cam Marston uses taps into more than a decade of experience researching the generational divide as well as working alongside companies large and small to identify solutions for the problems that arise when managers and employees are not speaking the same language or worse, they are using the same words in completely different context.

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About the Author:

Cam Marston is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 15 years.

Review:

As a Baby Boomer with an organization spanning every age group, Cam's advice to build flexibility, accountability and accessibility into our systems has really helped me keep on course. With fascinating insights and terrific examples, his book delivers everything you need to know about connecting with your employees. -Margaret Kelly, CEO, RE/MAX --Reviewer

Cam Marston insightfully chronicles the sometimes humorous / sometimes perplexing realities of today's multigenerational workplace; and then goes the next step, offering the reader practical steps that every manager can use to improve satisfaction and productivity. -Craig Phillip, CEO, Ingram Barge Company --Reviewer

I firmly believe that a successful business's greatest asset is strong, positive relationships with their customers and team members. Cam's insight into what different generations value is both insightful and helpful in building these relationships. -Peter Foss, Chief Sales Officer, GE --Reviewer

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