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soft cover edition: Information Systems: A Manager's Guide to Harnessing Technology covers all of the standard topics in management information systems. Gallaugher provides a holistic view of how business and technology interrelate, and how technology can be used to enhance a growth strategy in a corporation. This textbook uses extensive case studies on contemporary firms as a key part of the pedagogy, in order to demonstrate the real-world application of the topics. Gallaugher wrote this textbook to be as engaging as the best Wired and Wall Street Journal articles.
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