YouTube Marketing Handbook - Softcover

Bullard, Marc

Softcover

ISBN 10: 1463711530 ISBN 13: 9781463711535

Publisher: CreateSpace Independent Publishing Platform, 2011

Synopsis

UPDATE: This is the old version. The new version of this book is the YouTube Guidebook. This book does still have relevant information but the new version is updated for 2012. With YouTube as the second most popular search engine after Google, video marketing is a big part of growing an online presence. The YouTube Marketing Handbook provides technical, step-by-step instruction on how to use YouTube, and more importantly, on how to use it for marketing. From posting video on Facebook to optimizing your YouTube channel; from socializing within the YouTube community to growing an online video business; this book provides straightforward, easy to understand ways for real people to get engaged in using video for personal or business uses.
A few of the lessons provided in this book include:

•  How important video marketing is now and will be in the future 
•  How to get better search engine positioning with videos 
•  How to upload and optimize your YouTube videos 
•  How to optimize and maximize your YouTube channel 
•  How to search for popular videos and what to do with them 
•  How to research trending videos
•  How to find the next upcoming viral videos 
•  How to structure your videos 
•  What equipment you should use (it's cheaper than you think) 
•  How to discover the most popular videos and what to do with them. 
•  Popular tools to help you discover new demographics 
•  Helpful tools to enjoy and customize YouTube videos 
•  Step-by-step instruction 

 Who is this book good for:

•  Small Business Owners 
•  Large corporations with a marketing department 
•  Authors 
•  Speakers 
•  Trainers 
•  Internet marketers 
•  Virtual Assistants 
•  Anybody that wants to market with videos

Do you know the right way to fill out a YouTube description box?How do you get views of your video?How do I put a clickable link on a YouTube page?Where are my competition's videos being shown?Why does Google love video?What is more important, articles or videos?What types of people are watching my video?How do I come up with an idea for a viral video?Topics Covered:Video marketingViral videosKeyword placementDescription boxesTitle boxesTagsCommentsViewsAnalyticsDemographicsResearchWeb VideoOnline VideoVideo Marketing ToolsBusiness MarketingVideo AdvertisingThe YouTube Marketing Handbook does not explain how to 'work the system'.  It won't tell you any 'black hat' techniques. It won't tell you how to cheat YouTube. It won't tell you how to do anything unethical with YouTube and it won't tell you anything you couldn't find with a lot of research done on your part. However, all of these 'NOTS' are a good thing. What this book does do is get right down to helping anybody that wants to get their videos seen by as many people as possible; be it marketers, business owners, or the average YouTube user. It explains step by step how to upload, title, describe, and tag your videos the correct way in order to show up in YouTube and Google's search results. Not only that, it describes how to use every feature YouTube offers it's users. Marc breaks down how to set up annotations, how to read and analyze YouTube's Insight feature, how to study and research your competition's videos, how to find the next viral video, how to customize your YouTube channel (and why you'd want to), how to edit your own video within YouTube, how to get friends and subscribers, how to ETHICALLY spy on your competition, and how to create your own video even if you don't have your own video camera or editing software.Not only that, the YouTube Marketing Handbook goes into detail about the other sites YouTube has that anybody can use, but few know about. This book also shows you how you can use YouTube embed codes to make customized videos for your website or blog. Marc breaks down how you can put a video on your site that does not contain any buttons, no title, no suggested videos, make a video autoplay, and a whole bunch of other cool tricks that YouTube allows but rarely brings out into the open. 

About this title

From the Author:

Thank you for your interest in my book. I hope it helps you with your business and video marketing needs. 
- Marc

About the Author:

Marc Bullard has over 14 years experience in video production and online marketing. Marc has done work on television and for independent films. He's also worked for Internet marketing guru Tom Antion as his 'video' guy. Under the tutelage of Tom, Marc has taken his skills in Internet marketing and combined them with his video production and marketing knowledge to help others that are interested in marketing online.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2011
• ISBN 10: 1463711530
• ISBN 13: 9781463711535
• Binding: Paperback
• Number of pages: 166