Strategic Communications: Planning for Public Relations and Marketing - Softcover

Laurie J Wilson; Joseph Ogden

Softcover

ISBN 10: 146529774X ISBN 13: 9781465297747

Publisher: Kendall Hunt Publishing, 2016

Synopsis

New Seventh Edition Now Available!

The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.

One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.

Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:

• Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.
• Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics.
• Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.
• Is Contemporary!  The publication includes new examples, and case studies taken from today’s headlines. In addition, Tips from the Pros and Matrix Applied vignettes provide advice from successful communication practitioners.

About this edition

• Publisher: Kendall Hunt Publishing
• Publication date: 2016
• ISBN 10: 146529774X
• ISBN 13: 9781465297747
• Binding: Paperback
• Edition number: 6
• Number of pages: 303