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Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.
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- PublisherWildside Press
- Publication date2012
- ISBN 10 1479410934
- ISBN 13 9781479410934
- BindingPaperback
- Number of pages192
- IllustratorRose Carl
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Book Description PAP. Condition: New. Rose, Carl (illustrator). New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9781479410934
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The Fat Boy's Book: How Elmer Lost 40 Pounds in 80 Days
Published by
Wildside Press
(2012)
ISBN 10: 1479410934
ISBN 13: 9781479410934
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Paperback / softback
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Book Description Paperback / softback. Condition: New. Rose, Carl (illustrator). New copy - Usually dispatched within 4 working days. Seller Inventory # B9781479410934
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The Fat Boy's Book How Elmer Lost 40 Pounds in 80 Days
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Book Description PAP. Condition: New. Rose, Carl (illustrator). New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9781479410934
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