Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

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9781504645485: Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation
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The revolutionary book that teaches you how to use the cutting edge of human psychology to build high-performing workplace cultures

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one or sustain it over time.

What if you knew the science behind the magic -- a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people's innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool -- the Total Motivation (ToMo) Factor -- that enables you to measure the strength of your culture and track improvements over time. It explores the authors' original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

High performing cultures can't be left to chance. Organizations must create systems that shape and maintain them. Whether you're a five-person team or a startup, a school, a nonprofit, or a mega-institution, Primed to Perform shows you how.

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From the Back Cover:

Why do some workplace cultures inspire energy and innovation, while others fuel anxiety, boredom, or cynicism? Until now, such legendary cultures have seemed like magic beyond our control. However, behind every culture is a surprisingly elegant science.

Primed to Perform proves that the highest-performing cultures are built on a simple truth: why people work affects how well they work. Great organizations inspire the three most powerful motives for work—play, purpose, and potential—and eliminate the three most destructive—emotional pressure, economic pressure, and inertia. They create total motivation (or ToMo, for short). Total motivation cultures create the highest-performing employees and the most adaptive organizations.

Authors Neel Doshi and Lindsay McGregor show that extraordinary performance at companies like Southwest Airlines, Starbucks, Apple, and Whole Foods comes from cultures that inspire total motivation. They describe how investment professionals, salespeople, teachers, and CEOs perform better when driven by total motivation. And, most important, they share how you can build a culture that inspires total motivation in every moment of every day.

Primed to Perform builds on over a century of academic thinking as well as the authors' original research into how ToMo drives performance at iconic companies. It introduces the authors' highly predictive new measurement tool, the total motivation factor, which allows leaders to measure the strength of their culture and understand how it changes over time. It gives leaders the tools to transform their own workplaces.

High-performing cultures can't be left to chance; organizations must create systems that shape and maintain them. Whether you're a five-person team or a start-up, an elementary school or a university, a nonprofit or a mega-institution, Primed to Perform shows you how.

About the Author:

Neel Doshi and Lindsay McGregor have twenty years of combined practical experience transforming cultures at iconic institutions. They are the cofounders of Vega Factor, a company that helps organizations build high-performing, adaptive cultures through technology, learning programs, and coaching. Previously, Neel Doshi was a partner at McKinsey & Company, a founding member of a tech start-up, and an uninspired employee of several megainstitutions. Lindsay McGregor was a consultant at McKinsey & Company, where she led projects with Fortune 500 companies as well as school systems and nonprofits.

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Other Popular Editions of the Same Title

9780062373984: Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

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ISBN 10:  0062373986 ISBN 13:  9780062373984
Publisher: HarperBusiness, 2015
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9780062455277: Primed to Perform

Harper..., 2015
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