About the Author:
Jerome Conlon has thirty years brand development experience, including twenty in the strategy hot seat of several high profile world-class brands. He is a brand architect and a senior marketing executive who has unleashed triple-digit growth at a number of major brands, expanding their meaning, relevance and resonance to wider circles of consumers. He is a widely recognized leader in peak brand performance strategies by harnessing the power of brand intangibles. Jerome is former Global Director of Brand and Marketing Insights for Nike, Inc., Vice President of Brand Planning, Consumer Insights and New Products for Starbucks Coffee Company, Senior VP of Marketing and Program Development for NBC Entertainment, and has guided dozens of other brands like FullSail University, on consulting engagements as president of Brand Frameworks and since 2014 as a principle consultant with FutureLab Innovation Consulting. Moses Ma is the founder of a San Francisco venture incubator, NextGEN ventures, was the inventor of Internet gaming, helped to establish XML as a business standard for the semantic web, and was a Fellow at the CommerceNet, Nokia Innovent and the Idea Factory think tanks. He is also the designer of the Agile Innovation Toolkit. Moses has contributed deep insights on the field of innovation and personal creativity, as well as the application of consciousness and mindfulness practices to business. He was also instrumental in helping to define a distinctly new and powerful process called ethography – the systematic study of a brand’s character. Moses started out his career by inventing one of the world’s first networked computer games, and along the way he has developed as a poet and artist, a filmmaker, and scientist. Having studied physics at Caltech, his insights were instrumental in developing the idea of the brand field. Langdon Morris is CEO and co-founder of InnovationLabs, one of the world’s leading innovation consultancies, and also co-founder of FutureLab, a unique strategy and technology firm. He works with leading organizations on all continents to help them develop and implement world class innovation tools, methods, and systems, and to help them attain success in a rapidly changing world. He is author or co-author of a dozen books on innovation and strategy that are read and studied worldwide.
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