Get to the Point!: Sharpen Your Message and Make Your Words Matter

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9781520082226: Get to the Point!: Sharpen Your Message and Make Your Words Matter
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Every time you communicate, you're doing it for a reason: you want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point-and the surprising truth is that very few communicators have one. In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a professional public-presentation coach and a strategic communication professional to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insights apply to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews. Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and the debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference.

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Book Description:

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don’t have a point―a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.

About the Author:

Joel Schwartzberg is the senior director of strategic and executive communications for the American Society for the Prevention of Cruelty to Animals. A former public speaking champion, he has been teaching his clients public presentation skills for over a decade. An award-winning author, his work has appeared in The New York Times Magazine, Newsweek, the New York Daily News, and the New York Post as well as the anthologies Chicken Soup for the Soul and The Good Men Project.

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9781523094110: Get to the Point!: Sharpen Your Message and Make Your Words Matter

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ISBN 10:  1523094117 ISBN 13:  9781523094110
Publisher: Berrett-Koehler Publishers, 2017
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Book Description Berrett-Koehler on Dreamscape Audio, United States, 2017. CD-Audio. Condition: New. Unabridged. Language: English. Brand new. Every time you communicate, you're doing it for a reason: you want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point-and the surprising truth is that very few communicators have one. In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a professional public-presentation coach and a strategic communication professional to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insights apply to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews. Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and the debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference. Seller Inventory # AAC9781520082226

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Book Description Berrett-Koehler on Dreamscape Audio, United States, 2017. CD-Audio. Condition: New. Unabridged. Language: English. Brand new. Every time you communicate, you're doing it for a reason: you want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point-and the surprising truth is that very few communicators have one. In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a professional public-presentation coach and a strategic communication professional to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insights apply to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews. Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and the debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference. Seller Inventory # AAC9781520082226

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Book Description Berrett-Koehler on Dreamscape Audio, United States, 2017. CD-Audio. Condition: New. Unabridged. Language: English. Brand new. Every time you communicate, you're doing it for a reason: you want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point-and the surprising truth is that very few communicators have one. In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a professional public-presentation coach and a strategic communication professional to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insights apply to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews. Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and the debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference. Seller Inventory # BTE9781520082226

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