Get to the Point!: Sharpen Your Message and Make Your Words Matter - Softcover

Schwartzberg, Joel

Softcover

ISBN 10: 1523094117 ISBN 13: 9781523094110

Publisher: Berrett-Koehler Publishers, 2017

Synopsis

Champion Your Best Ideas!

Every time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?

About this title

Book Description:

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don’t have a point―a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.

About the Author:

Joel Schwartzberg has over a decade of experience as a strategic communication executive with major organizations and as a corporate communication trainer. He is the senior director of strategic and executive communications for the American Society for the Prevention of Cruelty to Animals.

About this edition

• Publisher: Berrett-Koehler Publishers
• Publication date: 2017
• ISBN 10: 1523094117
• ISBN 13: 9781523094110
• Binding: Paperback
• Edition number: 1
• Number of pages: 128