19 Ways to Survive in a Tough Economy: Small Business Strategies for a Tough Economy (101 for Small Business Series) - Softcover

Spry, Lynn; Spry, Phillip

9781551808918: 19 Ways to Survive in a Tough Economy: Small Business Strategies for a Tough Economy (101 for Small Business Series)

Softcover

ISBN 10: 1551808919 ISBN 13: 9781551808918

Publisher: Self-Counsel Press, 2010

Strong economies come and go. Your business shouldn't have to!You may have heard the statistic that nine of ten small businesses fail in the first five years of operation. Did you know that for those that make it to year six, an additional 90 percent will fail over the next five years? This means approximately 99 percent of small businesses won't survive their first decade in operation. 19 Ways to Survive coaches small-business owners how not to fall victim to these statistics. The book presents practical solutions in easy-to-understand language.

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From the Back Cover:

You may have heard the statistic that nine out of ten small businesses fail within the first five years of operation. What you may not have heard is that even for those that make it to year six, an additional 90 percent of those businesses fail over the next five years. That means that 99 percent of small businesses will not survive their first decade in operation.
19 Ways to Survive: Small-Business Strategies for a Tough Economy coaches small-business owners how not to fall victim to these statistics. While other small-business survival guides present nothing but theory, authors Lynn and Phillip Spry document how they managed to turn their business around and present the reasoning behind the decisions they made.
This book presents practical solutions on how to rescue your business in easy-to-understand language. Readers will be presented with the nuts-and-bolts basics on how they can turn things around today using inexpensive tactics to gain and retain customers. The practical nature of 19 Ways to Survive: Small-Business Strategies for a Tough Economy will help small-business owners to build a successful, growing business in any economy. (2010-07-21)

About the Author:

Lynn Spry graduated Cornell University with a degree in Electrical Engineering and immediately joined Anderson Consulting in Information Technology. Throughout her corporate career she worked in almost all areas of technology management including development, project management, quality assurance and even acted as a data base administrator. In 2002 she joined Prudential Financial and was quickly promoted through the ranks to Director of Quality Controls. After almost 15 years of Information Technology management, Lynn is an experienced manager with a talent for process engineering and systems analysis. Philip Spry is a veteran of the US Army who served in Desert Shield and Desert Storm. After being honorably discharged from the military, Philip started a corporate career in Information Technology working for Fortune 500 companies such as Prudential Financial, Anderson Consulting and IBM. With over 20 years in technology, he understand the technology challenges faced by business owners.

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