Writing Effective Speeches (Paragon House Writer's Series) - Softcover

Ehrlich, Henry

3

8 ratings by Goodreads

9781557784841: Writing Effective Speeches (Paragon House Writer's Series)

Softcover

ISBN 10: 1557784841 ISBN 13: 9781557784841

Publisher: Marlowe & Co, 1992

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A professional speechwriter presents techniques for effective speechwriting, describing how to tailor a speech, use humor and anecdotes, write about an unfamiliar subject, write for a specific audience, and more

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From Library Journal:

Those who can, write. Those who can't write, hire a speechwriter. Ehrlich, a professional speechwriter, gives the reader a behind-the-scenes glance at a unique calling--putting words in other people's mouths. In this often entertaining book, the author emphasizes wordsmithing for tightly scheduled business executives who trust speechwriters to make them sound witty, topical, and powerful. Ehrlich explains the structure of a typical 20-minute speech and how to make or break it with the introduction. The reader will learn how to spice up a community service appeal and how to gear a speech to the opposite sex. In an appendix, the author most helpfully critiques a speech and shows the writer the trick to making the content stronger. Purchase for business libraries or for the communications section of large academic libraries.
- Sherry Porter, Texas Coll. of Osteopathic Medicine, Fort Worth
Copyright 1992 Reed Business Information, Inc.

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