Fashion Forecasting (2nd Edition) - Softcover

Evelyn L. Brannon

Softcover

ISBN 10: 1563673509 ISBN 13: 9781563673504

Publisher: Fairchild Pubns, 2005

Synopsis

A textbook for fashion professionals interested in improving forecasting abilities, this
unique book combines the theories of fashion changes with the process of organizing and
analyzing the information for presenting and implementing the forecast. It integrates traditional
and electronic approaches to the process of forecasting at each stage of research,
organization, analysis, interpretation, and presentation.

About this title

About the Author:

Evelyn L. Brannon is retired from Auburn University, where she was an Associate Professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (journalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.

About this edition

• Publisher: Fairchild Pubns
• Publication date: 2005
• ISBN 10: 1563673509
• ISBN 13: 9781563673504
• Binding: Paperback
• Edition number: 2
• Number of pages: 456