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Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
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Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.
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Book Description Fairchild Books, 2008. Paperback. Condition: New. Brand New!. Seller Inventory # VIB1563674394
Book Description Condition: new. Seller Inventory # think1563674394
Book Description Fairchild Books, 2008. Paperback. Condition: New. illustrated edition. Ships in a BOX from Central Missouri! Ships same or next business day.�UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000880946N
Book Description Fairchild Books, 2008. Condition: New. book. Seller Inventory # M1563674394
Book Description Condition: New. New. Seller Inventory # S-1563674394
Book Description Bloomsbury Publishing PLC, United Kingdom, 2008. Paperback. Condition: New. Language: English. Brand new Book. Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's Guide. Seller Inventory # AA79781563674396
Book Description Fairchild Publications 2008-05-01, New York, 2008. paperback. Condition: New. Seller Inventory # 9781563674396
Book Description Fairchild Books, 2008. Paperback. Condition: New. New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # New-May2-2017--2908
Book Description Fairchild Books. Condition: New. pp. xx + 604 Illus. Seller Inventory # 7139371
Book Description Bloomsbury Publishing PLC, 2008. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9781563674396