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This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.
"synopsis" may belong to another edition of this title.
About the Author:
Nancy
J. Rabolt is a professor
and Chair of the Consumer and Family Studies and Dietetics Department at San
Francisco State University. Judy
K. Miler is an associate
professor at the University of Florida.
"About this title" may belong to another edition of this title.
- PublisherFairchild Books
- Publication date2008
- ISBN 10 1563676001
- ISBN 13 9781563676000
- BindingPaperback
- Edition number2
- Number of pages496
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Book Description Paperback. Condition: new. Paperback. This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers. Takes the reader into the real world of retail and merchandise management. This title includes ninety-five challenging cases that present a variety of actual situations that retail professionals face at various levels of management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781563676000
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