Items related to Fashion Public Relations
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.
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About the Author:
Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.
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- PublisherFairchild Books
- Publication date2010
- ISBN 10 156367775X
- ISBN 13 9781563677755
- BindingPaperback
- Edition number1
- Number of pages391
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