Fashion Forecasting - Softcover

Brannon, Evelyn L.

Softcover

ISBN 10: 1563678209 ISBN 13: 9781563678202

Publisher: Fairchild Books, 2010

Synopsis

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.

About this title

About the Author:

Evelyn L. Brannon, PhD, is Professor Emerita at Auburn University. Brannon received her PhD in media research and BS and MS in fashion design. She has worked as an editor for a New York publishing company and a special-interest magazine, an Extension Service specialist, and a college Professor teaching and conducting research in entrepreneurship, fashion forecasting, consumer behavior, and apparel design.

About this edition

• Publisher: Fairchild Books
• Publication date: 2010
• ISBN 10: 1563678209
• ISBN 13: 9781563678202
• Binding: Paperback
• Edition number: 3
• Number of pages: 480