Motion Graphics: Graphic Design for Broadcast and Film - Hardcover

Curran, Steven

Hardcover

ISBN 10: 1564966461 ISBN 13: 9781564966469

Publisher: Rockport Pub, 2000

Synopsis

The current economy has been referred to as the "entertainment economy" because of the cable industry's explosive rise, movies' record box-office grosses, and the Internet's phenomenal expansion. For graphic designers, this has opened up an incredible world of creative opportunities to "design for the screen," T.V. screens, and computer screens. The art of motion graphics combines the arts of design, filmmaking, sound, music design, and animation in solutions that solve communication problems, educate an audience, add to an entertainment experience, or extend the value of a brand.

Motion Graphics explores the process of animated graphic design. From the stunning broadcast of Pittard Sullivan, the cutting-edge cool of work from the Attik to the bold, independent film-title designs of BUREAU, this book presents the individuals and designs creating work that is among the best motion graphic design for television and film.

About this title

From the Inside Flap:

Enter the world of motion graphics. This exploding design field has rapidly caught the imagination of designers, advertising art directors, and creative professionals worldwide. In these pages, you'll find the best in the industry: top creatives' thoughts and techniques, project screens and graphics culled from hundreds of competitive reels, and fresh powerful work that makes an impact.

See how state of the art in motion graphic design was involved to solve communication objectives for companies such as Disney, MTV, NBC, ABC, ESPN, and film titles such as Seven, Zero Effect, I shot Andy Warhol and The Big Lebowski.

About the Author:

Steve Curran, an award-winning art director and interactive entertainment design expert, is currently a founder and Vice President of Creative of e-tractions.com, a Boston-based interactive firm specializing in entertainment based campaigns.

About this edition

• Publisher: Rockport Pub
• Publication date: 2000
• ISBN 10: 1564966461
• ISBN 13: 9781564966469
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192