Designing Corporate Identity: Graphic Design As a Business Strategy - Softcover

Knapp, Pat Matson

9781564967978: Designing Corporate Identity: Graphic Design As a Business Strategy

Softcover

ISBN 10: 1564967972 ISBN 13: 9781564967978

Publisher: Rockport Pub, 1999

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Book by Knapp, Pat Matson, Evans, Judith, Cullen, Cheryl Dangel

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About the Author:

Pat Matson Knapp is a Cincinnati-based writer and editor whose work focuses on design and its effects on business. A former newspaper journalist, she was editor of IDENTITY, a magazine devoted to corporate identity and environmental graphics, and was managing editor of VM+SD (Visual Merchandising and Store Design) magazine. She has contributed to a wide range of design publications.

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