Sneakers have gone—seemingly overnight—from being childhood summer staples to serious athletic instruments to full-fledged lifestyle accoutrements, but the transition is hazy. Just when and why did America (and the world) go sneaker crazy?
The Sneaker Book is an entertaining, informative look at this fascinating, $11-billion-a-year industry. How (and by whom) are sneakers made? Where does your money go when you buy a pair? Who are the companies behind the logos? Why is Nike heralded by economists and lampooned by Doonesbury?
Jammed full of facts, figures, cartoons by Garry Trudeau and Mark Alan Stamaty, and literary excerpts about sneakers from Tom Wolfe, Paul Beatty, Leslie Savan, Spike Lee, Ray Bradbury, and many more, The Sneaker Book swooshes past the hype, puts the numbers on the table, and takes a fresh look at familiar—if unexamined—footwear.
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Want to run faster, jump higher, play better? For years we've been told that we can achieve these grandiose goals with the help of high-performance athletic footwear. What used to be the lowly gym shoe has risen to a revered wardrobe staple. The Sneaker Book: An Anatomy of the Industry and an Icon, by journalist Tom Vanderbilt, relates the story of the sneaker in a breezy and fact-filled manner that perfectly captures the heart of the subject. Starting with a brief history of both the footwear and the $11 billion industry that now feeds off of it, Vanderbilt looks at the design, manufacturing, distribution, marketing, and advertising that have taken the sneaker business to astronomical heights. His evaluation is augmented with a variety of charts, corporate profiles, previously published articles, and even cartoons that lend depth and shading to the topic. This informative and compact book reads like a special magazine issue devoted to a single subject, and it is indeed the first in a new series of similar books that will each focus on a popular consumer product. --Howard RothmanAbout the Author:
Tom Vanderbilt is a freelance writer whose work has appeared in The Nation, Los Angeles Times, New York Times Magazine, Village Voice, and The Baffler. He lives in Brooklyn, New York.
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Book Description The New Press, 1998. Paperback. Book Condition: New. Bookseller Inventory # P111565844068