Graphic Design - Softcover

Lupton, Ellen

Softcover

ISBN 10: 1568987021 ISBN 13: 9781568987026

Publisher: Adams Media, 2008

Synopsis

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

About this title

About the Author:

Ellen Lupton is adjunct curator at the Cooper-Hewitt, National Design Museum, and co-chair of the design department of the Maryland Institute College of Art. She is a Chrysler Design Award winner and the best-selling author of Thinking with Type, D.I.Y Design It Yourself, D.I.Y. Kids, Design Culture Now, and Mixing Messages.

Review:

Warning: Ellen Lupton's books will make you want to be a graphic designer. Like her two previous efforts (D.I.Y. and D.I.Y. Kids), this book inspires thoughts of career change, or, at the very least, creating your own visual language. Featuring lots of work from Lupton's and Phillips's MICA students, it's also something of a calling card for the school. -- Baltimore Magazine, June 1, 2008

"I highly recommend this book as an addition to your personal design library. Whether you are a seasoned design professional or someone just interested in learning more, it serves as a fantastic and succinct resource for the fundamentals of good design." --Motionographer, 4,17,2008

"This site (and corresponding book) is a great way for students and new designers to learn the basic rules of design. This is the stuff I wish my teachers taught me more of." --Greyscalegorilla, 4,17,2008

"Explains the key concepts that inform design work, including point, line, plane, scale, hierarchy, layers and transparency." --How, December, 2008

About this edition

• Publisher: Adams Media
• Publication date: 2008
• ISBN 10: 1568987021
• ISBN 13: 9781568987026
• Binding: Paperback
• Number of pages: 248