The Economics of Electronic Commerce

Whinston, Andrew B.; Stahl, Dale O.; Choi, Soon-Yong

ISBN 10: 1578700140 ISBN 13: 9781578700141

Publisher: New Riders Pub, 1997

Synopsis

While all other electronic commerce titles focus on "how to," The Economics of Electronic Commerce is the first to present current issues of electronic commerce from an economics perspective. Everyone involved in building electronic commerce applications and systems, as well as Internet consultants and economists, needs this foundational information for the future of the Internet.

About this title

From the Author:

This book is not about how to use the Web or how to set up a Web page. It introduces readers to the underlying economic aspects of the electronic marketplace in order to provide them with an understanding of the fundamental implications of technological developments, business strategies and policies.

About the Author:

Andrew Whinston is also co-author of Frontiers of Electronic Commerce, Readings in Electronic Commerce and Electronic Commerce: A Manager's Guide.

About this edition

• Publisher: New Riders Pub
• Publication date: 1997
• ISBN 10: 1578700140
• ISBN 13: 9781578700141
• Binding: Textbook Binding
• Number of pages: 656