Successful Marketing Strategies for High-Tech Firms (Artech House Technology Management and Professional Developm) - Hardcover

Viardot, Eric

Hardcover

ISBN 10: 1580537006 ISBN 13: 9781580537001

Publisher: Artech House Publishers, 2004

Synopsis

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

About this title

About the Author:

Eric Viardot is a professor at Ceram, a European school of management located in southern France. A graduate of the HEC Business School and the Institute of Political Sciences, Dr.Viardot holds a Ph.D. in management. He is also the author of Introduction to Information-Based High-Tech Services (Artech House, 1999).

About this edition

• Publisher: Artech House Publishers
• Publication date: 2004
• ISBN 10: 1580537006
• ISBN 13: 9781580537001
• Binding: Hardcover
• Edition number: 3
• Number of pages: 326